Top 5 Beauty Retail Apps in Oceania Q4 2024

In the fourth quarter of 2024, the top beauty retail applications in Oceania showed varied performance trends on a unified platform. Here's a breakdown of how each app fared based on data from Sensor Tower.

MECCA - Beauty Shopping saw a steady increase in weekly downloads, starting at 6.9K and peaking at 13.2K in late December. The app maintained strong engagement with weekly active users growing from 151K to 167K by the quarter's end.

Sephora - Beauty Shopping experienced fluctuating download numbers, reaching a high of 13K in late November. Active users showed an upward trend early in the quarter, peaking at 111K, before settling back to 92K by the end.

Lush Fresh Handmade Cosmetics had a notable spike in downloads, climbing from 590 to 16.7K in the week of December 23. Active users followed a similar pattern, rising to 11.7K during the same period.

Adore Beauty | Shop Beauty Now maintained stable download figures around 1K to 2.4K, with active users ranging between 35K and 41K, showing a dip towards the end of the quarter.

Think Dirty – Shop Clean recorded a steady revenue stream, peaking at $823 in mid-October. Downloads varied, with a high of 2.5K in early December, while active users increased from 2.5K to a peak of 4.9K.

These insights provide a snapshot of the competitive landscape among beauty retail apps in Oceania. For more detailed analysis and data, visit Sensor Tower.